Our story
Made for little adventures, by parents who get it.
Hi, I'm Jess, the mum behind La La Luna. I love to create outdoor essentials that help kids feel confident, comfortable and ready to play!
Why we started
Made for real family life.
When we became parents, we quickly realised that the things made to keep kids safe didn’t always look or feel great. So back in 2020, we set out to change that.
La La Luna was born from a simple idea: why can’t water confidence be cute too?
Why can’t water confidence be cute too?
Since then, we have helped thousands of kids and parents feel more confident around water, rain, sand and outdoor play. From our award-winning Water Wings to rainwear, watershoes and accessories, every piece is designed with love and made to make parenting outdoors feel a little easier.
With love, Jess, Daniel, Alaska and Honey.
Designed in Melbourne
Created for the way Aussie kids actually swim, splash, layer up and explore.
Confidence with style
Made to feel practical, beautiful and genuinely useful for busy families.
Loved by parents
We believe protective products can still feel fun, premium and full of personality.
Built for play
For the kids who play hardest and the parents packing the bags.
Ready for your next little adventure?
Explore the La La Luna pieces families keep coming back for.